New Look, Same Great Work!
The secret is out! You may have noticed a few changes in the appearance of our newsletter, social media profile pictures, and our logo. That’s because it was time to update our brand!
Our staff and board members were hard at work this past spring and summer, updating the look and feel of our organization. We have a new name! We have a new logo! We have new email addresses (again). Soon, you’ll see an updated website, new brochure, new rack cards, new flyers, new signs, and more.
Working with Nikki Butler, of Nikki Butler Design, we were able to explore how to retain brand recognition while also updating our logo to reflect the amazing amount of growth our organization has seen in a short amount of time. Our original logo and brand, which was developed with the help of marketing students at Marietta College, was created in 2013. Nikki walked us through a process that allowed us to maintain the feel of the circular gear logo and basic color scheme, while also helping us envision a more bridge-like logo and slightly updated colors.
The result is a logo with a new name, BB2C, and the tagline Building Bridges to Careers underneath. It also includes an abstract bridge icon that reflects our work of bridging organizations, communities, ideas, and needs to create networks to support our programs and events and our community’s assets. And it uses our new colors, a slightly darker navy, a bright “minty” teal, and a slightly different dark teal, which help make our brand “pop” without loosing our original color scheme. We also created new stand-alone logos for projects, our BB2C Makerspace and BB2C Small Business Incubator.
As we shared earlier this year, we also updated our mission statement: Building Bridges to Careers fosters student, business, and civic relationships to inspire career choice through experience, entrepreneurship, and education. And our vision statement: Successful students. Strong businesses. Prosperous communities.
Although we recently streamlined all of our email address to the domain @buildingbridgestocareers.org, we realized that’s a bit long. So we also bought the domain @BB2Careers.org. Either email address (i.e.- outreach@buildingbridgestocareers.org or outreach@BB2Careers.org) will reach us.
Keep an eye out for our soon-to-be updated website and marketing materials. And for more information about our our two newly-differentiated BB2C service lines: BB2C Epicenter, which includes our physical location in Marietta, OH and provides career-connected learning services and support to the Mid-Ohio Valley. And BB2C BECAN, which includes our newly hired Regional Network Coordinators who work in different counties to support career-connected learning networks and provide services in Southeast Ohio and beyond.
Great things are happening at BB2C, thanks to the support of our partners, sponsors, schools, students, and communities!